Cherrylconcept
Elegance, Made Easy.
The Moment That Started It All.
"The driving force was a wedding I had to attend with my husband. I stood in front of the mirror for almost two hours trying to tie my Gele, and I still couldn't get it right. We arrived at the reception late."
"When we returned, I felt so bad. My husband said to me, ‘it would be so nice if these Gele could be made ready for any occasion to avoid this happening again.’ That idea grew into a passion, and I decided to take the bull by the horn."
The Visionary
Meet Gold Nwaukwa
The idea for Cherrylconcept was born from a personal struggle—a frustrating two hours spent trying to tie a Gele for a wedding. That moment sparked a powerful vision: to create beautiful, ready-to-wear headgear that saves time and empowers women to feel confident without the hassle.
Our Principles
What Drives Us
These core values are at the heart of every piece we create and every decision we make.
Effortless Elegance
We eradicate the struggles of tying headgear. Our ready-to-wear designs ensure you look stunning in an instant, making life easier for women globally.
Cultural Heritage
Our headgear does more than enhance beauty; it tells the great stories of African women's heritage, celebrating identity and tradition.
Aesthetic Beauty
With a wide range of colors and styles, our pieces are designed to suit your unique fashion desires and accentuate your beauty.
Global Vision
We are passionate about bringing African headgear to a global spotlight, meeting worldwide demand and celebrating diversity.
The Journey Ahead
Our Vision for the Future
Our story is just beginning. We're excited for what's next.
2025
The Beginning
Cherrylconcept is born in Lagos, with a mission to share the beauty of African headwear with the world.
2026
Artisan Collaborations
We aim to partner with local textile artists to create exclusive, limited-edition collections that tell a deeper story.
2027
A Global Community
Fostering a worldwide community of women connected by a shared love for style, culture, and self-expression.
End the Struggle. Find Your Style.
Explore our collection of ready-to-wear headgear and become part of our story.
Shop The Collection